Langley Federal Credit Union

Our Results

1000 %

Increase in Overall Conversions

10 %

Revenue growth

10 %

Increase in Credit Cards applications

10 %

Increase in Auto Loans applications

10 %

Increase in Savings Account applications

Langley Federal Credit Union

Langley Federal Credit Union is one of the 100 largest credit unions in the United States. Based in Hampton Roads, Virginia, Langley is chartered and regulated under the authority of the National Credit Union Administration. Langley has branches in Hampton, Newport News, Williamsburg, Chesapeake, Isle of Wight, Norfolk, Suffolk, and Virginia Beach.

Services Provided

Full-funnel marketing revamp and CRO analysis
A-Z management of Google Ads and Social Ads
Search Engine Optimization (SEO)
- Local (GMBs and core cities)
- National (focused on building national awareness)
Landing Page Optimization
Custom Built Power BI & GA4 Dashboards
Creative Ad Development and A/B Testing

Challenges Before
Working with Jives

Missing the “local” trust element in digital branding
Low ROI when looking at overall ad spend vs conversions
Improper use of ad budget, resulting in low efficacy with high costs
Getting beat within local searches by competitors
Lack of user experience for prospect members, resulting in lower conversion rates
Operating marketing channels in silowed environments rather than a holistic approach

Our Marketing Plan Of Attack

Reached a 60% increase in return on ad spend (ROAS) in first four weeks
Curated a holistic marketing roadmap accounting for Google Ads, Meta, SEO, and programmatic
Aligned on company KPIs: annual revenue & new-member signup goals
Restructured conversion path for prospect members with UI/UX best practices
Designed net-new creatives to better flex “social proof” and product/service value
Launched remarketing ads targeting prospect members who have started, but have not fully completed, an application – resulting in high “win-back” rates

Langley Federal Credit Union

Our Results

Langley Federal Credit Union

Services Provided

Challenges BeforeWorking with Jives

Our Marketing Plan Of Attack

Challenges Before
Working with Jives