Paper - Education Tech

Our Results

10 M+

In Recent Funding Secured

10 %

Increase in MQLs in 5 months

10 %

Increase in Google Ad Conversions

10 %

Increase in Direct Site Traffic

10 %

Increase in Linkedin Social Engagement

Paper - Education Tech

Paper is an industry-leading online education, tech company. Paper delivers 24/7, personalized tutoring from tutors to students across the globe. Paper recently secured $270,000,000 in funding from investors after seeing the strong success of digital marketing wins.

Services Provided

Creative Asset Development
Google Ads Management
Linkedin Ads Management
Meta Ads Management
Conversion Rate Optimization (CRO)

Challenges Before
Working with Jives

Marketing Channels (LinkedIn ads, Meta Ads, Google Ads) working in siloed environments, lacking a holistic approach
High Cost-per-click, without visibility on lead quality
High bounce rates and leaky marketing funnel
Lack of analytics, UTM tracking, and tangible marketing learnings
Paying for “Brand” terms, without a need to
Overall negative low-negative ROAS

Our Marketing Plan Of Attack

Aligned on company KPIs and goals for the year
Redefined conversions and set up accurate tracking for accurate performance reporting
Curated personalized marketing roadmaps per each advertising channel (LinkedIn ads, Meta Ads, Google Ads)
Tailored landing page design and conversion path to maximize marketing qualified leads (MQLs)
Launched refreshed architecture of ads, creatives, and landing pages
Further maximized leads by strategic A/B testing of hypothesis including Ad copy, landing pages, bid types, and videos/images
Ran competitor campaigns
Through our holistic “Marketing Blitz”, increased not only quality traffic but also quality leads with U.S. and Canada
Increased both: Return on Ad Spend (ROAS) and Marketing Qualified Leads (MQLs)

Paper - Education Tech

Our Results

Paper - Education Tech

Services Provided

Challenges BeforeWorking with Jives

Our Marketing Plan Of Attack

Challenges Before
Working with Jives