The Lineup Surf Park

Our Results

Boost in new organic search users within 3 months
10 %
Revenue growth
100 %
Increase in Google Ads conversions
100 %

The Lineup Surf Park

Located in Oahu, Hawaii, The LineUp at Wai Kai is a leading entertainment destination for water sports and leisure. The park features top-notch surfing activities, paddle boarding, and dining. However, when we were first brought on, the company had not yet opened to the public. From launch to ongoing growth, Jives has helped further build The Lineup into a community-leading destination in Hawaii that unites both: locals and tourists.

Services Provided

  • SEO
  • Google Ads Management 
  • Social Media Ads Management
  • Conversion Rate Optimization (CRO)
  • Creative Ad Creation

Challenges Before
Working with Jives

  • New company, lacked a go-to-market plan
  • Lack of diversification of messaging between locals and tourists
  • Missing analytics, UTM tracking, and actionable marketing insights
  • Lack of A/B testing for ads, landing pages, and visuals
  • Outdated website and ad designs
  • Overloaded scripts slowing the website, hurting visibility and user experience

Our Marketing Plan Of Attack

  • Set clear KPIs and goals in line with the company’s vision for the year
  • Improved tracking for precise performance insights
  • Optimized landing pages for better user experience
  • Fixed SEO issues to enhance Google rankings
  • Created engaging ads for higher interaction

Results After
Working with Jives

  • 82% Boost in New Organic Search Users (Within 3 Months)
    Improved keyword targeting and blog content drove rapid organic traffic growth.

  • 300% Revenue Growth
    High-performing ad campaigns and conversion-optimized landing pages fueled major revenue gains.

  • 600% Increase in Google Ads Conversions
    Refined creative testing and better audience segmentation dramatically improved ad efficiency.

  • 47% Lower Cost per Acquisition (CPA)
    Strategic bid adjustments and data-driven optimizations reduced wasted ad spend.

  • 2.8x Growth in Direct Website Bookings
    Enhanced booking flow and stronger mobile UX boosted conversion performance.